Gaming is seeing a huge surge in popularity amid COVID-19. But what are the underlying factors motivating people to play video games during this time of crisis? Is it purely due to boredom, or is there more to the story?
Reach3 Insights recently conducted a study to understand the biggest behavioral changes happening in gaming during the lockdown. Using mobile messaging-based conversational exercises from Rival Technologies, Reach3 engaged 240 US-based gamers who play at least 6 hours a week to help answer the following questions:
We’re providing a complimentary interactive deliverable with our findings to our clients and partners. If you’re interested, simply request access to this exclusive report.