While questions linger around whether the app will be banned in the US, TikTok’s content has evolved dramatically in the past few months. The platform once known for PG lip-syncs and viral dances has become increasingly political as users take to the Chinese video networking app for grassroots political activism.
But is the political content coming out of TikTok resulting in action, or is it just another version of performative activism that has become commonplace on other social media platforms?
In July 2020, Reach3 Insights conducted a study exploring TikTok’s role as a driver of social activism. Leveraging a conversational, mobile messaging-based approach using the Rival Technologies platform, our study engaged 495 people, mostly from Generation Z (age 13-24).
Sign up now to see the interactive deliverable from this study.