COVID-19's impact on holidays and special occasions - market research study from Reach3 Insights

For many brands, the last few months of the year are some of the most profitable. But with the COVID-19 crisis still raging on and with many people rethinking their travel and celebration plans, this year’s shopping will look very different from previous years.

To help brands prepare for the various holidays ahead, Reach3 Insights recently conducted a study exploring consumer sentiment and intentions around Halloween, Thanksgiving, Christmas, Hannukah and New Year’s Eve. Using the Rival Technologies platform, we engaged our Mobile Community of American consumers to find out how celebrations are changing this year and learn the questions brands need to answer now in order to succeed. 

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